Automotive and Car Dealership Communication Software
Capture every enquiry from the website, book test drives and service visits, and keep sales and aftersales conversations on one customer record.
From missed enquiries to one workspace
The everyday problems dealership and aftersales teams face, and what changes once RolChat runs your customer conversations.
- Evening enquiries about a listing sit unanswered until the next shift
- Test drive requests arrive by form, phone and Facebook with no shared queue
- The service department books appointments in a calendar sales cannot see
- Trade-in and finance questions bounce between departments
- Nobody knows which enquiries turned into a visit
- Every enquiry answeredChat, SMS, WhatsApp, Messenger and forms land in one queue with routing rules, so an enquiry left at 22:00 has an owner by opening time.
- Test drives booked in the conversationA public booking page synced to the team calendar turns interest into a slot without a callback, and sends the confirmation automatically.
- Service scheduling in the same inboxService department scheduling, reminders, status updates and collection times run on the same platform as the sales chat, so the customer sees one dealership.
- Full context on the customer cardVehicle interest, past visits, messages and notes sit together, so any advisor picks up where the last one stopped.
- Reporting on response and outcomeResponse time, first contact resolution, workload and conversion are measured per channel, department, advisor and source.
How dealerships use RolChat
A dealership answers two very different conversations at once: someone comparing a listing at midnight, and someone whose car is already on the ramp. RolChat carries both in one workspace. An automotive chatbot handles stock and price questions on the website and in WhatsApp, live chat and messages reach the right department, and the booking page turns a test drive request into a confirmed slot without a round of phone tag.
- Sales enquiries and lead captureAnswer stock, spec, finance and part exchange questions in chat, then hand the qualified lead to the advisor who owns that model.
- Test drive bookingShare a booking page with real availability, confirm by SMS and remind the customer the day before.
- Aftersales and service updatesSend job status, approval requests and collection times by SMS or WhatsApp, and take the reply in the same thread.
Built for dealership workflows
Routing separates new sales, used sales, service, parts and finance so each enquiry reaches the department that can close it. Scheduled rules remind the team when a service or MOT follow-up is due, working hours decide when the chatbot answers alone, and reporting shows how many enquiries became bookings. Roles keep group dealerships apart while a manager still sees the whole picture.
- Department and brand routingSplit new sales, used sales, service, parts and finance, and keep several sites or brands separate inside one account.
- Follow-up remindersScheduled rules tell the team when a service, MOT, warranty or recall follow-up is due, and customer replies return to the inbox.
- Lead and visit reportingSee response time, source, department workload and how many enquiries turned into a booked visit.
What automotive teams handle every day
The sales and aftersales conversations RolChat is built to carry.
Frequently asked questions
Can RolChat work as an automotive chatbot?
Yes. The AI assistant answers stock, opening hours, pricing and service questions on your website and in WhatsApp from your own approved content, and passes the conversation to an advisor when a person needs to take over.
Does RolChat handle car dealership live chat?
Yes. The chat widget installs on your dealership site or listing pages, routes by department and shows the advisor the pages the visitor looked at before writing.
Can customers book a test drive without calling?
Yes. A public booking page shows real availability from the team calendar, applies your rules and confirms the slot by email or SMS, with a reminder before the appointment.
Can RolChat be used for service department scheduling?
Yes. Service bookings, reminders, job status updates and approval requests run in the same workspace as the sales conversations, so nothing is split across two systems.
Which channels can a dealership connect?
Web chat, email, SMS, WhatsApp, Telegram, Facebook Messenger, Instagram and web forms all arrive in the same inbox with one customer history. Phone calls will join them when telephony launches.
Does RolChat replace our DMS?
No. Your dealer management system keeps stock, invoicing and workshop records. RolChat runs the conversation layer next to it and keeps the full message history on the customer record.
Can we run several sites or brands in one account?
Yes. Roles, teams, brands and white-label settings keep each site or brand separate, while group managers still see reporting across all of them.
How are service and MOT reminders sent?
Automation sends them by SMS and email on the schedule you set, and any reply comes back into the inbox as a normal conversation.
Is this suitable for an independent garage?
Yes. Start with a chat widget, a shared inbox and a booking page, then add AI, automation and reporting as the workload grows. Telephony is coming soon.
More about RolChat for automotive
Read more about automotive
RolChat is automotive customer service software for franchised dealers, used car retailers, independent garages, service centres and parts distributors: one shared inbox for sales enquiries, test drive requests, service bookings, job updates and aftersales follow-up across web chat, email, SMS, WhatsApp, Telegram, Messenger and web forms.
Most dealership enquiries arrive outside showroom hours, which is why the AI layer matters. An automotive chatbot answers stock, specification, opening hours, finance and service questions on your site and in messaging apps using approved content, captures the details an advisor needs and hands the conversation over the moment a person should take it. Response time stops depending on which shift happened to be on.
Test drive booking works best when it happens inside the conversation. A public booking page reads real availability from the team calendar, applies your rules on vehicle, duration, advisor and location, confirms by email or SMS and sends a reminder before the appointment. The same booking engine covers service department scheduling, so the workshop and the showroom stop maintaining two separate diaries.
Aftersales is where dealership retention is earned. Automated service, MOT and warranty reminders go out by SMS and email on a schedule, job status and approval requests reach the customer on the channel they already use, and every reply lands back in the inbox rather than a personal phone. Automotive SMS software and live chat share one queue and one history.
Routing keeps new sales, used sales, service, parts and finance apart without making the customer choose a department twice. Telephony is in development: once it launches, a call about a part exchange will open the same customer card as last month's WhatsApp thread, with IVR, recording, transcription and call scoring next to the chat transcripts.
RolChat covers the conversation side of a dealership: omnichannel intake, AI answers, booking, automation, reporting and access control, with telephony coming soon. It complements your DMS and CRM rather than replacing them.
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Bring dealership conversations into one workspace
Install RolChat on your website, connect your channels and handle sales and service in one place.